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Synopsis: In 1996, Bob and Kelly King pioneered a waste to energy process that created America's first retail biodiesel pump and refinery on the island of Maui. Their cradle to cradle strategies to refine sustainable biodiesel eventually inspired a partnership with Willie Nelson, becoming an essential element to propelling biodiesel into mainstream recognition. Together, they brought their ideas and the technology to the countryside -- farmers use a lot of fuel to run their farms, and now they have the ability to grow their own.
Cast: Willie Nelson, Bob King, Kelly King
Additional Info: Narrated by Woody Harrelson, featuring Willie Nelson
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